PHC have completed the design and fit-out of esteemed Mediterranean grocers and wine merchants Boccaccio Cellars & Boccaccio IGA. PHC have applied their creative design flair to maximise the high quality Mediterranean wine and produce offer with stylish, playful and dramatic design features including; dark walls; large graphic murals; tasting rooms; & featured glazed coolrooms of aged prosciutto and jamon. Boccaccio Cellars & IGA is the antithesis of the ‘one size fits all’ design of the generic chains and is set to become an individual icon.